In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet.
Q: What are five simple marketing apps generative AI apps can help build, what what are the prompts to get them started?
Certainly! Here are five basic applications that a GPT (Generative Pre-trained Transformer) can create to assist marketers in their daily tasks.
1. Content generation assistant
What it is: An application that generates marketing content, such as blog posts, social media updates and email newsletters.
How it works: Marketers input a topic, target audience and desired tone. The GPT analyzes existing content and generates a draft that aligns with the specified parameters.
Benefits: This app saves time by automating the content creation process, allowing marketers to focus on strategy and engagement. It also helps maintain a consistent brand voice and can generate ideas for topics that resonate with the audience.
Content generation assistant prompt
“Create a content generation assistant that helps marketers draft blog posts. The user should be able to input a topic, target audience, and desired tone. Generate a sample blog post outline based on the following input: [insert topic, audience and tone].”
Dig deeper: How to build interactive applications with generative AI
2. SEO optimization tool
What it is: An application that provides keyword suggestions, content optimization tips, and meta description generation.
How it works: Marketers enter a URL or a piece of content, and the GPT analyzes it for SEO best practices. It suggests relevant keywords, improvements for on-page SEO and generates optimized meta tags.
Benefits: This tool enhances the visibility of content in search engines, driving organic traffic. By simplifying the SEO process, marketers can ensure their content is more discoverable without needing extensive SEO expertise.
The SEO optimization tool prompt
“Design an SEO optimization tool that analyzes a given piece of content for SEO best practices. The user should input a URL or text, and the tool should provide keyword suggestions, on-page SEO improvements, and optimized meta descriptions. Generate a report based on the following content: [insert content].”
Dig deeper: How to use ChatGPT to simulate martech tools and marketing strategy
3. Social media scheduler
What it is: An application that helps marketers plan, schedule, and generate social media posts across various platforms.
How it works: Users input their marketing goals, target audience and preferred posting times. The GPT generates a content calendar with suggested posts, hashtags, and optimal posting times based on audience engagement data.
Benefits: This app streamlines the social media management process, ensuring consistent posting and engagement. It allows marketers to maintain an active online presence without the stress of daily content creation.
The social media sceduler prompt
“Develop a social media scheduling application that creates a content calendar for marketers. The user should input their marketing goals, target audience, and preferred posting times. Generate a week’s worth of social media posts, including suggested hashtags and optimal posting times for the following goals: [insert goals and audience].”
4. Customer feedback analyzer
What it is: An application that analyzes customer feedback from surveys, reviews, and social media mentions to extract insights.
How it works: Marketers upload customer feedback data, and the GPT processes it to identify common themes, sentiments and areas for improvement. It can generate reports summarizing key insights and actionable recommendations.
Benefits: This tool helps marketers understand customer needs and preferences, enabling them to make data-driven decisions. By identifying trends and sentiments, marketers can enhance customer satisfaction and loyalty.
Customer feedback analyzer prompt
“Create a customer feedback analysis tool that processes survey responses and social media mentions. The user should upload customer feedback data, and the tool should identify common themes and sentiments. Generate a summary report based on the following feedback data: [insert feedback data].”
5. Campaign performance dashboard
What it is: An application that aggregates data from various marketing channels to provide a comprehensive view of campaign performance.
How it works: Marketers connect their analytics tools (e.g., Google Analytics, social media insights) to the app. The GPT analyzes the data and generates visual reports, highlighting key performance indicators (KPIs) and trends.
Benefits: This dashboard simplifies performance tracking, allowing marketers to quickly assess the effectiveness of their campaigns. By visualizing data, marketers can make informed adjustments to optimize future strategies.
Campaign performance dashboard prompt
“Design a campaign performance dashboard that aggregates data from various marketing channels. The user should connect their analytics tools, and the dashboard should visualize key performance indicators (KPIs). Generate a sample report based on the following metrics: [insert sample metrics].”
These applications leverage the capabilities of GPT to enhance efficiency, creativity and data-driven decision-making in marketing, ultimately leading to improved outcomes and productivity.
Additional tips for using prompts
- Be specific: The more specific you are with your inputs, the better the output will be. Include details like target audience, industry, and specific goals.
- Iterate: Use follow-up prompts to refine the output. For example, “Can you provide more detailed suggestions for the blog post outline?” or “What additional features could enhance the SEO tool?”
- Test and adjust: Experiment with different phrasing and parameters to see how the GPT responds, and adjust your prompts accordingly to get the desired results.
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