Big Tech’s AI spending will get a big hit of reality no matter how World War Fee (h/t The Register) turns out.
President Trump’s now-paused tariffs are rattling consumers, whose confidence was already falling fast. A drop in their spending would be particularly bad for advertising-reliant Meta and Google, both major AI builders. It would also force Microsoft and Amazon to rethink their budget priorities for the year. In February, Citi estimated those companies were set to lay out some $325 billion next year in capital expenditures on data centers.
So far, Amazon CEO Andy Jassy is going full speed ahead. “Our customers, shareholders, and business will be well-served by our investing aggressively now,” he wrote in the company’s annual letter to shareholders.
All the AI companies must now confront the technology’s biggest unanswered question: Can it ever make money?
As The Wall Street Journal’s Asa Fitch noted, “That spending wouldn’t necessarily be unsustainable if it weren’t for a troublesome fact—AI is still trying to find its own legs as a business. So far, AI hasn’t been enormously profitable for anyone—at least not commensurate with the investment it requires.”
Furthermore, what does this mean for pure-play AI companies like OpenAI and Anthropic, whose business plans rely on investors throwing billions of dollars at them? (IMO, tech storm crow Softbank’s recent $30 billion investment in OpenAI felt like a bad omen.)
And don’t forget, there are a number of companies that are doing AI for 95% less than the Big Tech versions.
Now, here are this week’s AI-powered martech releases.
- Canva unveiled Visual Suite 2.0. Features include visual spreadsheets, advanced data visualization, conversational design, personalized content at scale, and what the company says are “new ways to create interactive experiences.”
- Streann Media introduced Inside-AI Agent, an AI assistant for text-based fan conversations available continuously. It includes content recommendations based on mood and intent.
- Responsive announced TRACE Score, a system that evaluates AI-generated responses based on trustworthiness, relevance, accuracy, completeness, and explainability. This allows users to assess and refine AI content to improve quality and efficiency.
- Logo Diffusion launched version V.5, an AI platform for logo design. The updated model aims to provide accurate results through improved understanding of prompts and text generation.
- Tealium announced integration with its Moments API using the Model Context Protocol (MCP) to send real-time data to AI models. MCP combines real-time data and user context to enhance AI comprehension, enabling more proactive customer interactions.
- Circana launched Liquid Mix
, a self-service marketing mix platform. It provides marketers with insights to optimize marketing budgets using Circana’s store-level point-of-sale data. - eTrigue announced Lead Insights, an AI tool designed to help companies and partners target, manage, and convert leads using real-time data.
- Similarweb now identifies AI Chatbot Traffic as a separate source in digital analytics. This feature allows users to analyze web traffic from AI chatbots like ChatGPT, Perplexity, and Claude.
- SymphonyAI announced advancements in its Revedia platform for managing and analyzing content revenue. The platform includes AI tools for data operations and provides insights into content performance across various distribution models.
- SyncWords announced Ultra-Low Latency AI Captions with Kobe Muxer, a cloud-based technology for live video accessibility and localization. It is designed for live streamers, broadcasters, and OTT platforms.
- FlowChai officially launched as an artificial intelligence content platform. It uses a conversational interface and language models to enable users to generate, edit, and publish customized written content.
- BrightEdge announced BrightEdge AI Catalyst, a solution that allows brands to track and understand their presence across generative AI search engines, expanding beyond traditional search strategies.
- Wix.com launched Astro, an AI-powered business assistant integrated into its website builder platform. This tool allows users to perform business tasks through a chat interface.
- B2B Stars, an AI-native B2B database, is now available in the U.S. It offers data on U.S. and European companies to enhance visibility and transparency for small and medium-sized businesses.
- Wrike integrated Klaxoon into its work management platform, combining whiteboarding, workshops, workflow execution, and project management. This integration occurred after Wrike’s acquisition of Klaxoon.
- Audion launched Sense, an AI-powered tool for pre-campaign analysis of audio creatives. It provides a global impact score based on key performance indicators and offers in-depth analysis of individual metrics.
- HeyGen expanded its partnership with HubSpot, enabling users to automatically generate personalized videos within HubSpot workflows. These videos can be used in email campaigns and sales processes.
- Yotpo acquired Coho AI, an AI-driven customer data platform. This acquisition aims to integrate customer data into real-time insights and actions for eCommerce brands.
- Mopinion introduced Smart Recaps, an AI-powered solution for analyzing digital customer feedback. It automatically summarizes text responses and sorts them by topic to highlight key insights.
- National Media Insights and Kinetiq launched Kinetiq Political Insights (KPI). This platform combines Kinetiq’s ad detection data with National Media Insights’ ad spend data for political advertisers to optimize campaign strategies.
- SESTEK added Agentic AI capabilities to its virtual agent solution, Knovvu. It lets companies assign particular tasks to different assistants and define roles for each. Users can also set industry-specific regulatory rules, restrictions, and automated responses.
The post AI-powered martech news and releases: April 10 appeared first on MarTech.