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Revenue inefficiencies are silently draining millions from companies, according to a report from Conga and Ascend2 Research.
The report “The Revenue Imperative: Overcoming Efficiencies to Maximize Growth” (registration required) surveyed more than 600 business decision-makers across the U.S. and UK.
Among its findings:
- 46% of professionals lack confidence in their company’s ability to identify and capture revenue opportunities.
- Half of organizations cite higher operational costs as a direct result of mismanaged revenue processes.
- 43% risk lost sales due to inefficient processes, and 41% expect to see customer dissatisfaction and churn if they fail to improve current processes.
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