Who needs Big Brother when you have LG smart TVs? The devices could soon be doing more than just displaying content; they could monitor how you react to it. The company has partnered with Zenapse to use AI to analyze viewers’ inferred emotions and behaviors.
LG wants to categorize viewers into hyper-specific market segments based on these inferred psychological traits and consumption patterns. This data is gathered by analyzing what you watch and how you interact with your TV, including information from automatic content recognition. It will be used to target the already irritating ads on your home screen and across LG’s webOS.
What could go wrong? I’m sure no one will be upset by having their TV watch them in the bedroom and elsewhere. I’m also sure the systems won’t collect information from children, because that would be wrong.
At least it’s for a good cause: Using you to make money for corporations. And hey, in return, you get ads tailored to your interests, and what could be better than that?
Here is this week’s roundup of AI-powered martech news and releases:
- NLX released Touchpoint, a multimodal conversational interface. This product integrates chat, voice, images and video into a single AI-powered conversational experience for users.
- Brandlight introduced a platform for measuring and shaping brand visibility in AI-generated search results. The platform enables brands to influence AI-generated answers to align with business objectives.
- Sitecore, in collaboration with Microsoft, launched the Sitecore AI Innovation Lab. This program offers a structured environment for marketing leaders to explore AI solutions for content operation optimization. It provides a way for marketers to define their AI strategy and develop tailored solutions.
- NielsenIQ (NIQ) launched BASES AI Screener. This product combines NIQ’s consumer data, innovation database and predictive models with AI to simulate human reactions for idea screening.
- CKEditor released new features for email creation. These include Layout Tables for structure, an Email Configuration Helper and Export with Inline Styles to build emails within applications.
- ActiveCampaign acquired Hilos, a company based in Mexico City. This acquisition expands ActiveCampaign’s capabilities to include WhatsApp automation for businesses. This integration aims to provide conversational experiences on the WhatsApp platform.
- CleverTap acquired rehook.ai, a startup offering promotions automation. rehook.ai’s solution manages coupons, discounts, gamification, loyalty programs and referrals. This acquisition integrates promotions into CleverTap’s customer retention platform, combining analytics and engagement.
- Azerion acquired Advanced Contextual, a company focused on contextual advertising. This acquisition enhances Azerion’s capabilities in curated inventory and audience building through contextual targeting for advertisers.
- DoubleVerify launched pre-bid video exclusion lists for TikTok. This expansion of brand suitability tools on the platform allows advertisers to avoid content they deem unsuitable before ad delivery.
- Zefr, in partnership with TikTok, announced the global availability of Exclusion Lists for TikTok. These AI-driven controls offer brand suitability on the platform through continuous updates and a customizable blocking system. TikTok’s exclusion lists provide advertisers with more control over ad placement and Zefr adds real-time AI capabilities for precision and adaptability.
- Sprout Social launched an updated influencer marketing platform. It features a redesigned interface and AI-driven natural language discovery and data analysis. The search functionality is topic-led to align with content delivery on networks, aiming to connect brands with relevant creators for partnerships and revenue growth.
- Wistia introduced AI video translation and dubbing features with lip-syncing. This new capability, powered by HeyGen and supporting over 30 languages, allows users to translate, dub and personalize video content within the Wistia platform for global audiences.
- DIGITAL ASSAULT AI launched nationally as a SaaS platform combining Vendasta and GoHighLevel. This unified system offers affordable marketing automation tools and dashboards for entrepreneurs, agencies and small business owners.
- Landbase launched the Campaign Feed, an enhancement to its agentic AI platform for go-to-market operations. Landbase also acquired Delegate, a company specializing in predictive customer success, to accelerate the development of the Campaign Feed and other product innovations.
- Recurly introduced Recurly Compass, an AI-powered growth engine, a Shopify integration for ecommerce subscriptions and new plug-and-play payments functionality. These updates aim to streamline global expansion and improve conversion for subscription businesses.
- Conforma launched a platform to convert text into multimedia formats. This platform automates the transformation of plain text into audio, video and infographic formats.
- RedTrack launched AI-powered agents for e-commerce media buyers. This system automates reporting, insights generation and campaign optimization by consolidating and analyzing data to provide actionable insights.
- Steg.AI launched a self-serve app for marketing and branding agencies. This web-based app provides tools to secure confidential branding and product materials.
- Bizzabo launched a new networking solution integrated into its Event Experience Operating System. This feature aims to facilitate meaningful connections at in-person events by providing a unified platform for event management.
- ZoomInfo updated its ZoomInfo Copilot solution. The update delivers AI-fueled account insights beyond initial prospecting, aiming to provide sellers with an AI advantage throughout the sales process.
- Alorica launched evoAI, a conversational AI platform. Its hybrid architecture combines rule-based systems for consistent interactions with advanced neural networks for complex responses across digital and voice channels.
- Gong introduced AI agents designed for revenue teams. These agents integrate with revenue workflows, utilizing customer interaction data to enhance human expertise and adapt to organizational needs.
The post AI-powered martech news and releases: April 17 appeared first on MarTech.