MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals.
Scott Brinker of Chiefmartec.com and Frans Riemersma of Martech Tribe released their annual martech landscape this week and counted 15,384 tools, a 9% increase from the 14,106 they counted last year.
This year’s census added 2,489 qualified martech tools and removed 1,211 from last year’s landscape because of acquisition or simply shutting down (an 8.6% churn rate).
Last year’s lanscape saw a massive explosion of AI-native products that surged after the release of ChatGPT. But two-thirds of the churn from 2024 to 2025 consisted of tools from the previous decade, 2010 to 2020.
A PDF copy of the 2025 Martech Landscape graphic with all 15,384 logos is available for download.
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