- Why print still matters: The power of brand books in a digital-first worldby Abbey Bamford on April 1, 2025 at 6:45 am
In an era dominated by digital brand hubs and cloud-based toolkits, Hybrid Design makes the case for the enduring relevance of printed brand books. We explore how these tactile artefacts offer more…
- UK town introduces ‘creative tax’ to curb rise of freelancers in local cafésby Katy Cowan on April 1, 2025 at 6:15 am
As the rise of remote work continues to blur the line between café and co-working spaces, one UK town is taking drastic action — by taxing creativity itself. A small coastal town has made a contro…
- Jamhot bakes purpose into a bold new identity for Freedom Bakeryby Abbey Bamford on April 1, 2025 at 6:00 am
To mark a decade of social impact, the Glasgow-based studio reimagines the brand of a bakery that’s changing lives, one loaf at a time. As far as design briefs go, this one had all the right ingre…
- From side hustle to sun-soaked success: How Studio Linear found its voice (and its vibe)by Abbey Bamford on April 1, 2025 at 5:46 am
What began as a creative outlet for one overworked designer has grown into a globally distributed design studio with a cult following in the cannabis and CPG worlds. We catch up with Studio Linear…
- How SomeOne branded the Co-op’s revolutionary new food delivery brandby Tom May on March 31, 2025 at 6:45 am
We chatted with London agency SomeOne about how they branded Peckish, a brand new app that champions independent retailers and connects communities with their favourite stores. In the last five ye…
- Hip Pop gets real with a punchy rebrand by Robot Foodby Abbey Bamford on March 31, 2025 at 6:45 am
Robot Food has reinvented the fizzy favourite with bold visuals, a no-nonsense attitude, and a flavour-first brand world fit for mainstream success. Leeds-based studio Robot Food has collaborated…
- Lighting the Way: How No Fixed Address designed a groundbreaking identity for women’s health clinic LUMEby Abbey Bamford on March 31, 2025 at 6:15 am
Lighting the Way: How No Fixed Address designed a groundbreaking identity for women’s health clinic LUME With a visual identity rooted in elegance, empathy, and quiet strength, Toronto’s new midli…
- McVitie’s gets the premium treatment in TBWA\London’s decadent new campaignby Abbey Bamford on March 31, 2025 at 6:00 am
Blending theatrical flair with a classic British wink, the campaign introduces McVitie’s Signature range — a multi-layered biscuit with a multi-layered story to match. TBWA\London has unveiled a p…
- Helen Holden on unlearning hustle culture and making space for creativity, parenting and purposeby Abbey Bamford on March 27, 2025 at 7:45 am
In Her Own Words is an ongoing Q&A series spotlighting honest conversations with women working across the creative industries. In this edition, part of our Work-Life Balance & Boundaries th…
- TBWA\London evolves Cheddar Town in new Mini Cheddars campaignby Abbey Bamford on March 27, 2025 at 7:30 am
With an animated cheese-rolling extravaganza, Mini Cheddars leans deeper into British humour, national cheese obsession, and digital playfulness in the latest iteration of its Cheddar Town platform…
