Hasselblad in 2024: A Fun New Camera and a Trio of Excellent Lenses

A vintage black camera situated between two modern camera lenses on a sparkling golden background. The lenses are labeled "XCD 25" on the left and "XCD 20-35" on the right.

Hasselblad was uncharacteristically busy this year, releasing a “new” camera and three new XCD lenses. The premium Swedish camera manufacturer continues to focus heavily on celebrating still photography and the experience of taking photos, and we’re here for it.

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