UpdatesFrom native to branded content: Avid Collective calls for industry alignment + standardisation from publishers, brands and agencies 01 mins Australian branded content company Avid Collective is calling for the establishment of a unified category name and defin… Post navigation Previous: Technology business Square unveils new ‘Service Still Matters’ brand platform via Sunday GravyNext: Uber and London Gatwick show travellers ‘You’re Almost There’ in new work via Mother London