AI-powered martech releases and news: April 3

Stories I noticed while watching the Dow and realizing I picked the wrong week to stop sniffing glue.

• Goose smashes golden egg: Automated AI bots seeking training data threaten Wikipedia project stability.
• The key to comedy is timing: Two days ago, Microsoft increased the price for Power BI Pro by 40 percent.
• Don’t bet on it: ChatGPT Revenue Surges 30%—in Just Three Months. “If the AI startup maintains this rate, its annual revenue could reach its 2025 target of $12.7 billion, up from $4 billion last year.”

Here are this week’s AI-powered martech releases:

• Nimble launched an email marketing feature that enables businesses to send unlimited, HTML-powered, trackable emails directly from the Nimble platform. Users can conduct large-scale outreach for newsletters, webinars, product updates, and promotions while tracking engagement within the CRM.
• Operative introduced AOS + OnAir Local, an AI-enabled, cloud-based platform designed for local broadcasters to optimize traditional linear advertising and expand digital revenue. The platform integrates sales and trafficking across multiple advertising channels.
• Placements.io and Vistar Media partnered to integrate Placements.io’s AdSalesOS platform with Vistar’s ad server. This integration allows retailers to manage in-store advertising by planning, selling, trafficking, and measuring campaigns through a single system.
• Skai launched Celeste AI, a generative AI marketing agent that helps brands and agencies navigate commerce media by automating insights and decision-making.
• Wiland partnered with Snowflake to provide MarketSignals as a connected app. This integration allows users to access enriched predictive consumer data within Snowflake’s cloud platform, improving audience segmentation and marketing performance.
• Cyara introduced six new AI-driven customer experience (CX) assurance solutions. Pulse 360 provides real-time CX monitoring across voice and digital channels. Test Case Designer offers a no-code, visual test automation tool to simplify test creation. Cyara Agent Assist Assurance (AAA) validates Agent Assist applications. Intelligent Insights converts CX data into actionable insights, AI-driven anomaly detection, and trend tracking. Cyara Copilot integrates automation and intelligent guidance within the Cyara platform and Slack. The AI Trust Misuse module prevents harmful chatbot and voice assistant responses.
• Fullstory introduced StoryAI, a set of proprietary AI agents that analyze behavioral data without manual investigation. These agents help businesses optimize personalization and growth by providing deep analytics from existing data.
• Iterable released Nova, an AI-powered agent that delivers prescriptive recommendations, translates complex data into insights, and adapts to business goals in real time.
• Adobe launched Generative Extend in Premiere Pro, an AI feature that extends video and audio clips while maintaining quality. The Firefly Video Model powers this tool, allowing editors to expand footage in 4K and different orientations. Adobe also introduced AI-powered Media Intelligence, which enables quick search across extensive video archives.
• Seedtag introduced AI Intention Models, which analyze user behavior in real time to distinguish between casual browsing and transactional intent. This advertising approach does not rely on personal data.
• Revuze launched ActionHub, an AI-powered tool that converts voice-of-customer data from reviews, social media, and surveys into actionable recommendations for product, marketing, and e-commerce teams.
• 8×8 introduced JourneyIQ for tracking, predicting, and optimizing customer journeys across all channels and departments within its CX platform.
• Presidio launched a Sports, Media, and Entertainment practice featuring the Captivate suite of AI-powered metadata solutions. These tools enhance content discovery, audience interaction, and engagement in betting and media applications.
• Blueshift introduced Customer AI Agents, which automate personalization experiments in marketing. Features include AI-generated content, brand-aligned messaging, hyper-personalization, real-time optimization, and campaign performance tracking.
• Jeeva AI upgraded its sales platform with Agentic AI. The platform automates lead discovery by scanning online sources and databases, qualifies leads with AI-powered scoring models, and provides competitive insights to improve sales targeting.
• Trustpilot introduced new tools to enhance customer feedback analysis. Review follow-up gathers more specific insights from customers post-review. Asset Builder enables businesses to create and customize social proof elements. Analytics Explorer consolidates key metrics like TrustScore and review performance in a single dashboard.
• CallRail launched Voice Assist, an AI-powered virtual assistant for lead engagement. It conducts real-time conversations, adapts to caller intent, and seamlessly hands off inquiries to human agents when necessary. The system integrates with CRMs, provides automated transcriptions, and enables AI-driven text follow-ups to improve response times.
• GrowthLoop introduced the Compound Marketing Engine, an AI-driven platform that accelerates marketing execution. It features Universal Journeys for seamless campaign orchestration across marketing tools and AI Studio, where marketers deploy AI agents to manage data, audiences, and campaign optimization.
• Oktopost launched Marketing Intelligence, an analytics tool that tracks competitor content across multiple channels. It helps B2B marketers adjust their strategies and campaigns based on industry trends.

The post AI-powered martech releases and news: April 3 appeared first on MarTech.