AI-powered martech releases and news: May 1

Relax, humanity, there’s at least one thing you still do better than AI and that’s sucking up to the boss.

Last week, OpenAI rolled out some updates for GPT-4.o and users were not pleased.

  • “It’s been feeling very yes-man like lately…” 
  • “Undo it please. The weird follow-up questions, the cringey attempt at being relatable, the sycophancy dialed up to 11 and the god damn emoji are all unbearable.”

The updates were unrolled quickly, with OpenAI CEO Sam Altman saying the changes made the chatbot’s “personality too sycophant-y and annoying.” (How did it rate against this week’s gold standard for sycophant-y and annoying behavior?)

The Register offered a possible explanation: “The smarmbot was likely an attempt by OpenAI to make the experience more engaging for users as it faces mounting competition from alternative chatbots.”

Here are this week’s AI-powered martech releases:

  • Amperity’s Identity Resolution Agent unifies customer data using AI-driven data preparation and identity matching. It applies both deterministic and probabilistic techniques based on specific business use cases and includes a QA interface that makes data connections transparent. The system integrates with platforms such as Databricks and Snowflake and includes a sandbox environment for safely testing new data sources.
  • Sendbird’s Omnipresent AI Agent connects customer service across multiple channels, including web, mobile, SMS, email, and voice. It maintains conversation continuity and uses contextual memory to respond based on previous interactions, aiming to address issues before they escalate.
  • Lionfish Tech Advisors’ Aquarium is a market intelligence platform that combines large language models with input from its advisory team. The system focuses on cybersecurity sectors, including XDR and cloud security, offering users data-driven insights and contextual analysis based on sector-specific expertise.
  • Cadent’s The Cadent Platform is a system for managing advertising across channels. It incorporates predictive modeling to forecast campaign outcomes, activates media based on those forecasts, and adjusts performance in real time during execution.
  • MediaViz AI updated its multimedia analytics platform designed for high-volume image processing. It supports perceptual analysis modeled on human vision, can process up to 60,000 images per hour per AI node, and includes tools to detect and flag near-duplicate images in datasets of up to one million files.
  • Feroot Security’s AlphaPrivacy AI automates privacy compliance for web applications. It uses AI to identify and manage privacy risks in code and user-facing interfaces across enterprise websites.
  • EnRoute Growth Platform’s SEO Boost+ is a suite designed for SMBs that includes automated content creation, optimization of Google Business Profiles, local citation management, backlink tracking, and reputation monitoring. It is structured to support visibility in both search engines and AI-driven discovery tools.
  • Intent IQ’s Bid Enhancement solution is available on Google Cloud Marketplace. The tool includes identity matching features for cookieless environments, real-time ID synchronization between ad platforms, and a proprietary engine that supports multiple browsers. A UI dashboard provides performance tracking, supply path optimization, and A/B testing.
  • Swapcard’s AI-Recommended Leads for event exhibitors ranks attendee engagement. It scores participants based on their interactions with brand assets and content, giving exhibitors a way to identify attendees who are more likely to be interested in further engagement.
  • IntelePeer’s new voice capabilities for its conversational AI platform include automatic speech recognition and text-to-speech streaming. It is designed to integrate into communication workflows, support real-time interactions, and enable customization of speech processing.
  • Puntt AI, which provides AI compliance agents to market, launched. Puntt AI’s autonomous agents review creative, product, and legal content in real time, using internal guidelines, case law and global regulations.

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