UpdatesAlex Reid’s Cannes Diary #1: Wristband envy and the art of the lanyard glance 01 mins In this exclusive diary for CB, Alex Reid, Founder, Amplify, shares his first 24 hours in Cannes, navigating the branded… Post navigation Previous: Paslode targets next generation of tradies in new Trans-Tasman content campaign via BanterNext: Mim Haysom’s Cannes Diary #2: Inside the jury room as the Creative Data Lions are decided