How Liverpool FC’s rebrand was powered by its fans

As Liverpool Football Club revels in Premier League glory, we explore the strategic revolution powering its identity both on and off the pitch. Something extraordinary recently unfolded in English football: Liverpool FC clinched the Premier League title for the second time. When you add that to their 18 top-flight titles from before the Premier League…

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How Liverpool FC’s rebrand was powered by its fans

As Liverpool Football Club revels in Premier League glory, we explore the strategic revolution powering its identity both on and off the pitch. Something extraordinary recently unfolded in English football: Liverpool FC clinched the Premier League title for the second time. When you add that to their 18 top-flight titles from before the Premier League…

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Fiasco marks 15 years in design with a feelings-first rebrand

Rooted in emotion and built for impact, Bristol-based agency Fiasco has rebranded to reflect who they are today and where they’re going next. Fifteen years ago, Fiasco set out with no clients, no agency experience, and no clear roadmap. Instead, they had instinct, optimism, and a core set of values. Over the past decade and…

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