Smart appliances are great for marketers, if they’re useful for consumers

I find myself on my home’s third dishwasher, third refrigerator and fourth stove. It might be that manufacturers aren’t making appliances as they used to, or maybe I’m just tough on them. Either way, when my dishwasher stopped working last month, I began the search for a replacement.  I came across various options, including Wi-Fi-connected…

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What genAI means for your marketing skills

Are you keeping pace with how your peers are using generative AI? At MartechTribe, we surveyed 283 marketing professionals across four core teams to understand how they’re adopting genAI in their daily work. The data reveals familiar patterns and surprising shifts, suggesting that AI is reshaping tools, team responsibilities and required skills. Each team shows…

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