Did Meta just launch a CDP with Signals Gateway?

Meta somewhat quietly introduced Signals Gateway last week, describing it as a solution that helps businesses maximize the value of their first-party data.  The CDP Institute quickly proclaimed Signals Gateway to be a customer data platform (CDP). If that’s the case, it’s an interesting time to enter the CDP market. Since late 2024, a wave…

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Breadcrumb Navigation: Do You Really Need It?

When it comes to website navigation, user experience is everything. Visitors need to find their way around easily, without frustration or confusion. That’s where breadcrumb navigation comes in. Breadcrumbs help users track their journey through a website, showing them exactly where they are and how they got there. But do all websites really need breadcrumb…

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What are the marketing opportunities in ‘Web3’ technologies?

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: What are the marketing opportunities in ‘Web 3’ technologies Web3 technologies refer to the next generation of the internet, characterized by…

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