Bombora integrates with Audigent’s PMPs

B2B intent data platform Bombora has announced integrations with Audigent’s private marketplaces (PMPs). Audigent, a part of Experian, is a data activation, curation and identity platform. Audigent’s Smart, Contextual and Cognitive PMP products package privacy-safe first-party data and match audiences to premium advertising inventory across channels. Bombora captures company research behavior as intent signals at…

Read More

How to promote data literacy in your marketing team

What insights is your company missing because your teams don’t fully understand the data they rely on? In a world where data-driven strategies are key, brands must enable more team members to access, comprehend and use the data that fuels success. Here’s how to foster a culture of data literacy and accessibility that drives meaningful…

Read More
Back To Top