Samsung’s AI Gamble Isn’t All That Inspiring

You could be forgiven for looking at Samsung’s latest crop of flagship devices in the S25 series and wonder what the silver lining is. It’s all about AI — Galaxy AI, that is — and in doubling down on these features, the company is betting that it has a leg up on what could be…

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The Galaxy S25 Ultra Continues Samsung’s Apple-fication

The PetaPixel team is in San Jose, California for the Samsung Unpacked event and is working hard on our review of the latest Galaxy S25 Ultra for photographers. However, we did get an early briefing and first look at the latest high-end phone from Samsung and we have some thoughts about the most exciting features….

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6 ways marketers can use Clay to enrich data and build campaigns

Data enrichment provider Clay raised $40 million in a Series B expansion Wednesday, which gives the company a valuation of $1.25 billion. If data truly in the new oil, Clay is beginning to look like its John D. Rockefeller. Clay has a couple of proffers that it hopes will excite users. First, like a number…

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Unilever’s Ben & Jerry’s campaign shows why RMNs are the future

Change is the only thing you can rely on in digital marketing. Banner ads and social media campaigns + shifting consumer behavior and privacy regulations = something new. Retail media networks (RMNs) are a big part of that something.  RMNs let brands reach consumers with laser-like precision when they are ready to buy. At The…

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Meta ad spend up 15% last quarter as TikTok sees sharp drop

Meta properties saw 15% ad spend growth in Q4 2024, while TikTok, facing an unknown future in the U.S., dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown…

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