All images via Adobe Stock As the world faces existential crises and the codes of success falter, witchcraft offers more than a nostalgic aesthetic—it’s a call to rethink brands, creativity, and connection. Holly Kielty explores how. Witchcraft. It’s a word that’s had a visible, powerful rebrand throughout the ages, going from a byword for healing…

Breadstall’s disruptive identity firmly places it in the subcategory of new-wave pizza restaurants emerging across the capital, but its bakery-style brand differentiates it even further. If you’re a Londoner, you’ll definitely have heard of Breadstall, one of the most popular food vans in south-west London. Since 2008, queues have formed along Northcote Road full of…

Islington Squares transformational rebrand seeks to attract people to the site through bold motion graphics and a welcoming tone of voice. Campbell Hay has developed a new identity for Islington Square, establishing it as a new London retail destination that brings energy and life to the area. While Islington Square’s original brand focused on residential…

The new identity centres on an updated wordmark inspired by the founder’s classic trucker hat and an evolution of the iconic blue and yellow colour palette. For the first time in 20 years, Walmart has thoroughly refreshed its brand identity to demonstrate its position as a people-led, tech-powered omnichannel retailer. Though we now recognise it…

The entire library of the type foundry is used across the book, highlighting the best and worst musical double acts over the years. If you’re a music enthusiast and a type geek, you’ll know that finding a book to satisfy those two interests would be quite the challenge. Well, look no further! Transatlantic type foundry…

Mott’s Clamato Caesar is a legacy brand that has barely changed for decades, but its new identity has found a way of reinforcing its heritage with a modern and desirable touch. Montreal and LA-based studio Wedge has been behind the brand evolution of Mott’s Clamato Caesar, “Canada’s Cocktail”, since 1969. If you’re not a local,…

Senior Designer at Nike Global Brand Design Retail Yenny Zhang takes us through her education and career so far, revealing the best bits and the challenges she faced along the way. As a child, Yenny Zhang was always into drawing and calligraphy, using it as a tool to help her stay calm and focused. It…

A surprising fact about the LBX model is that its SUV-style “planted” look is partly inspired by the shape of traditional Japanese kagami-mochi rice cakes. As someone whose first car was a mint green Fiat 500, I’ve always wanted to feel the confidence that comes with that ‘big car energy’ on the roads. The problem…

Images via Adobe Stock Keir Starmer says the UK can become a leader in AI – but at what price to the artists, illustrators, animators, musicians and writers who have given the country its thriving creative industries? The Creative Rights in AI Coalition has called on the British government to provide assurances that copyright held…

After more than six decades in business, the American snack brand turned to the Manchester studio to revitalise its identity and help it stand out in an increasingly saturated market. Manchester-based creative agency LOVE has unveiled a vibrant new identity for US snack brand Back to Nature. The work, which includes a packaging portfolio redesign,…