Mott’s Clamato Caesar is a legacy brand that has barely changed for decades, but its new identity has found a way of reinforcing its heritage with a modern and desirable touch. Montreal and LA-based studio Wedge has been behind the brand evolution of Mott’s Clamato Caesar, “Canada’s Cocktail”, since 1969. If you’re not a local,…
Senior Designer at Nike Global Brand Design Retail Yenny Zhang takes us through her education and career so far, revealing the best bits and the challenges she faced along the way. As a child, Yenny Zhang was always into drawing and calligraphy, using it as a tool to help her stay calm and focused. It…
A surprising fact about the LBX model is that its SUV-style “planted” look is partly inspired by the shape of traditional Japanese kagami-mochi rice cakes. As someone whose first car was a mint green Fiat 500, I’ve always wanted to feel the confidence that comes with that ‘big car energy’ on the roads. The problem…
Images via Adobe Stock Keir Starmer says the UK can become a leader in AI – but at what price to the artists, illustrators, animators, musicians and writers who have given the country its thriving creative industries? The Creative Rights in AI Coalition has called on the British government to provide assurances that copyright held…
After more than six decades in business, the American snack brand turned to the Manchester studio to revitalise its identity and help it stand out in an increasingly saturated market. Manchester-based creative agency LOVE has unveiled a vibrant new identity for US snack brand Back to Nature. The work, which includes a packaging portfolio redesign,…
This Tết, the Vietnamese New Year, Apple is launching its second ‘Shot on iPhone’ campaign for Vietnam via…
Kellogg’s has teamed up with comedian and social media star Celeste Barber for its new masterbrand campaign to redefin…
CQUniversity Australia is starting 2025 on a bold note with the launch of a refreshed brand, striking new visual identit…
Country music is set to go mainstream, a new era of ‘regionality’ is dawning, Australia will become a nation of ‘s…
Blobfish International, Australia’s largest activation and sampling network, has again partnered with classic Italian …
