Marketing automation vendor Act-On acquired for $53 million

Marketing automation provider Act-On, one the early players in the SaaS martech space, was acquired Thursday by Banzai. Banzai is paying $53.2 million for Act-On, with $20 million in cash and the remainder in stocks and warrants. Banzai became a special purpose acquisition company (SPAC) in December 2023 and offers a collection of marketing tools,…

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Historical Photos Show the Joy of Making Snowmen

With “once-in-a-lifetime” snow falling in unusual places like Louisiana and Florida, what better time to get out a selection of historic snowman photos for PetaPixel’s semi-regular feature: historical Fridays. [Read More]

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Why smart marketers should front-load spending in 2025

I’ve seen many predictions about what marketers should expect, anticipate or work for in 2025. The continued rise of AI, other technologies that might come to fruition, how to use CDPs, and whether marketers are even using CDPs — some things are new, but many of them are things we’ve been predicting for years. As…

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