Are marketers trusting AI too much? How to avoid the strategic pitfall

AI tools are transforming how marketers research, write and make decisions. But this growing reliance on automation could come with serious risks. As powerful as AI can be, its dominance may undermine critical thinking and strategic skills. The rise of AI in search and marketing An interesting piece of research was released in late December…

Read More

What martech practitioners can learn from a NASA engineer

What can a NASA engineer teach the martech community? Quite a bit and the most valuable lessons go beyond technical expertise — emphasizing communication, leadership and problem-solving strategies that drive project success. John Ruffa, a former NASA engineer and my good friend, shares these insights in his book “Nice Guys Finish Last And Other Workplace…

Read More

Leica SL3-S Hands-On: How Does It Earn the Asking Price?

Why buy a product from Leica with many of the same internal components and capabilities as the far more affordable entries from the other makers? Leica seeks to answer that question with its latest SL3-S, a 24-megapixel design aimed squarely at cameras like the Panasonic Lumix S5IIX. [Read More]

Read More

2025 metrics that matter: How to future-proof your marketing by Agital

Are your KPIs out of date? Basic marketing metrics like ROAS won’t cut it for ecommerce success in 2025. Join Agital and industry leader Klaviyo Jan. 22 at 2 p.m. ET for a free, live marketing metrics webinar. You’ll learn: The best metrics to drive real ecommerce growth. Critical insights into evolving consumer spending trends….

Read More
Back To Top