M&C Saatchi boosts creative department with seven new creative appointments
M&C Saatchi has strengthened its creative team with seven key appointments across its Australian offices….
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The One Club adds Creative Use of Artificial Intelligence category for The One Show 2025
In anticipation of the continued rising impact of AI in marketing, The One Club for Creativity has added a new Creative …
‘The Sun Is Not Your Friend’ in SLATHER SPF spot via SICKDOGWOLFMAN + Haven’t You Done Well
SICKDOGWOLFMAN’s newly launched Australian SPF brand SLATHER, has debuted a brand spot made in collaboration with Have…
OMO invites Aussies and Kiwis to come back to sport in new campaign via 303 MullenLowe
Laundry detergent brand OMO is urging Aussies and Kiwi to get back into sport in its latest trams-Tasman campaign ‘…
Panasonic Debuts Four 4K/60p Camcorders With 25x Zoom Lens
Panasonic remains committed to camcorders despite the popularity of its interchangeable lens hybrid cameras. After updating two consumer camcorders for the first time in six years last Halloween, Panasonic unveiled four new 4K professional cameras. [Read More]
StrangeLove Beverage Co. unveils new ‘Drinks for drinks’ sake’ brand campaign via Today the Brave
Locally-produced premium drinks brand StrangeLove Beverage Co. is proud to announce the launch of its first mainstream a…
The Post Lounge / Orange Entertainment Co. makes string of new appointments, forging global strategy
Leading post production company The Post Lounge (TPL) and sibling company Orange Entertainment Co. (OEC) has announced f…
Make 2025 the year your video creative shines by Edna Chavira
As you set your 2025 professional goals, why not add one more—elevating your advertising creative? A fresh, intentional approach can be the key to standing out in an increasingly competitive landscape. Connected TV (CTV) is the perfect platform to make it happen, combining the precision of digital targeting with the storytelling power of high-quality video….
Hort Innovation brings the “Mmmmm” feeling to Australian Mushrooms in new campaign to introduce the Shaker Bag via Thinkerbell
Australian Mushrooms has launched a new brand platform via Thinkerbell that positions them as the main attraction on the…
The 21 Young Photographers Vying to Win 2025 Sony World Photography Awards
The World Photography Organisation shared the shortlisted young photographers who are in the running to win the Student and Youth competitions in the prestigious Sony World Photography Awards. [Read More]