Embracing a little chaos will produce a lot of marketing creativity

“I left other people alone.” Some days, the ability to make this claim can be a manager’s highest achievement. The task has always been challenging, as I’m naturally inclined to jump in and organize. However, I’ve learned to appreciate the advantages of letting a little chaos reign. Chaos, in this context, refers to a situation’s…

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Why Choose Kinsta in 2025? Best New Features & Upgrades

2024 has been a busy year for Kinsta, as the web hosting provider has been rolling out one new feature after another over the past few months. Today, we take a look at some of the best new features and upgrades you’ll receive when hosting your website at Kinsta in 2025. Since our site is…

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Google releases its open source marketing mix model to all

Google on Wednesday officially launched Meridian, its open-source marketing mix model (MMM) designed to help marketers allocate budgets more effectively in a dynamic digital landscape. After rigorous testing with hundreds of brands worldwide, Meridian is now available to everyone, offering advanced customization and actionable insights, Google said. The move gives marketers and data scientists an…

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Samsung Galaxy S25 Ultra Review: It Smooths Out the Rough Edges

The PetaPixel team flew back to San Jose, California for 2025’s Samsung Unpacked event ready to review the new Galaxy S25 Ultra smartphone as a tool for creators. Although all the new S25 phones feature a brand new Snapdragon 8 Elite 3nm processor and similar AI-based tools, it is the $1,299 Ultra which has the…

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Are you focusing on valued customers or volume customers?

Not all customers contribute to your business in the same way. Some build long-term value through loyalty and advocacy; others drive sales volume through frequent transactions. Understanding the difference is key to designing a strategy that maximizes growth and efficiency. What is a valued customer? A valued customer drives a brand’s success through purchases and…

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