Are AI agents a big deal? Or just bots in formal wear?

Last year, Salesforce and HubSpot announced they were all in on AI agents. Salesforce CEO Marc Benioff said the company was doing a “hard pivot” and would be 100% about its Agentforce platform. “[Agentforce] is the third wave of AI — advancing beyond copilots to a new era of highly accurate, low-hallucination intelligent agents that…

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2025 is the year for B2B brands to embrace CTV

Connected TV (CTV) is rapidly gaining traction as one of the fastest-growing media channels projected for 2025, thanks to its unique blend of big-screen storytelling and advanced digital targeting. While many B2C and D2C brands have eagerly shifted budgets to capitalize on this opportunity, CTV for B2B remains a stricter challenge — but one more…

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