2025 is the year for B2B brands to embrace CTV

Connected TV (CTV) is rapidly gaining traction as one of the fastest-growing media channels projected for 2025, thanks to its unique blend of big-screen storytelling and advanced digital targeting. While many B2C and D2C brands have eagerly shifted budgets to capitalize on this opportunity, CTV for B2B remains a stricter challenge — but one more…

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TfL launches 25-year celebratory campaign with VCCP and Wavemaker UK

‘Making Every Journey Matter for 25 Years’ includes illustrated posters that will be rolled out throughout 2025, each offering a different take on the same brief. VCCP and Wavemaker UK are behind the creative work for Transport for London’s (TfL) new integrated ad campaign, which marks its 25th anniversary through vivid illustrations. The whole campaign…

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Koto launches accessible learning hub for emerging talent

Through accessible e-books and practical advice, Seasoned aims to demystify branding and provide actionable insights for aspiring creatives. Global design studio Koto has launched a new learning hub, as it looks to bridge the gap between design businesses and prospective talent. We’re all too aware of the barriers to entry into the creative industries and,…

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80+ Best VSCO Lightroom Presets 2025

VSCO is a popular photography app for both Android and iOS, known for stunning filters and effects. Today we’re featuring a selection of VSCO Lightroom presets, inspired by the VSCO app, to help you achieve similar results with greater power and flexibility. If you have a copy of Lightroom, you probably want to have more…

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iOS 18.2’s email ramifications: What we know so far

We’re a month-plus into iOS 18.2, released on Dec. 11, 2024, and we know a few things about the impact on email marketing. Although the picture is complicated a bit by a slow rollout and measurement made cloudy by past iOS releases. And now, with iOS 18.3 officially released, it’s clear that Apple is building…

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