What’s the difference between agentic AI and generative AI?

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet.  Q: What’s the difference between agentic AI and generative AI? Agentic AI represents a significant evolution in the realm of artificial intelligence,…

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How SEO agencies can earn recurring revenue with site management services by Kinsta

SEO agencies are perfectly positioned to expand their services to include website management.  The connection between SEO and site maintenance is clear: both prioritize keeping websites fast, functional, and optimized for search engines.  Tasks like improving load times, fixing errors, and maintaining security align with what SEO agencies already do. By offering website management alongside…

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HOME Arches: £3.5m artist development hub opens in Manchester

(L-R) Sophie Mahon, Afreena Islam Wright, Darren Pritchard, Courtney Hayles, Lisa Mattocks, Gherdai Hassell, Venessa Scott. Photography by Jules Lister The groundbreaking initiative by Manchester arts centre HOME provides vital resources for local artists and creatives, including studio spaces, networking opportunities, and public exhibitions, all housed within three newly transformed railway arches. Tucked under one…

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Inspired by my childhood – with Cindy Kang

As a creative person, sometimes you have to listen to your inner child. After all, that’s who learned to draw in the first place! Artist Cindy Kang is embracing children’s illustration and discovering new levels of empathy and emotion. Around this time of year in 2021, we tipped the New York-based illustrator Cindy Kang as…

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‘I’m a maximalist, so it’s all colour and pattern,’ says Emmy Lupin

Over the last five years, this Nottingham-based artist has unleashed a flurry of ever-changing, brutally honest, but beautifully crafted imagery, creating for big brands but staying true to her own vision. Like many of the world’s most talented illustrators, Emmy Lupin’s journey into the profession was not exactly direct. She studied advertising and worked in…

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New identity for LMA PR points to its specialism in food and drink

If you’re going to represent emerging food and drink brands and independent restaurants, why not have an identity that reflects that sector? We find out more about Cluny Studio’s brand overhaul for the London PR agency. There are many clever ways to align yourself with the sector you’re trying to win clients from, and a…

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