Are AI tools shaping your intentions more than you realize?

I use AI tools like ChatGPT, Gemini and Copilot to explore career plans, obligations, ambitions and even moments of self-doubt. It’s not just about finding answers — it’s about gaining clarity by seeing your ideas reflected, reframed, or expanded.  Millions rely on AI for guidance, trusting these systems to help navigate life’s complexities. Yet, every…

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Questions to ask marketing automation vendors during a demo

Maybe you have decided you need to make an investment in a marketing platform. Maybe you’ve decided you need to change or upgrade your existing solution. For the past five years, the MarTech Replacement Survey has identified marketing automation platforms as the most replaced solution in the martech stack. In either case, the next step…

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What is Salesforce cooking up for marketers in its Spring 2025 release?

It’s the time of year when Salesforce releases its spring updates, which roll out this year between January and March 2025, depending on which Salesforce products and features your team uses.  We examined the updates for Salesforce Marketing Cloud, Marketing Cloud Account Management (formerly Pardot) and the newly renamed Personalization (formerly Einstein Personalization) to find…

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Content atomization: Maximize ROI by repurposing your best ideas

Creating standout content takes significant time, effort and resources. Yet much of that content doesn’t reach its full potential. It often underperforms in reach, engagement and ROI, leaving opportunities untapped. Content atomization addresses this challenge. Instead of producing endless new material, this strategy involves breaking down high-value content into smaller, focused pieces designed for specific…

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35+ Best Modern eBook Templates in 2025 (Free & Pro)

Writing a book is surely a difficult process. Then also coming up with a great design for your eBook is a challenge of its own. But you won’t have to worry about that, thanks to our collection of eBook templates. Many businesses, brands, and even bloggers know that eBooks are a powerful marketing tool for…

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New York City FC debuts new identity by Gretel

Football club rebrands are always super tricky, but Gretel has taken a ‘refresh’ approach to the project, polishing some fan favourites and putting the brand at the top of its game. New York is recognised worldwide for its colossal character. Even the city’s boroughs each have their own eclectic personalities that intertwine to create a…

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