DZOFilm announced its first probe lens designed for macro cinematography, although photographers should take note of it, too. The DZOFilm X-Tract 18-28mm T8 wide-angle probe zoom lens achieves 2.1:1 macro, sports an IP57 rating, and covers full-frame image sensors. [Read More]
Cosina announced that the Voigtlander Nokton 28mm f/1.5 that was unveiled for Sony E-mount in December will now also be coming to Nikon Z-mount. The E-Mount version is expected to be available this month while the Z-mount version will ship sometime in February. [Read More]
Westcott’s two new strobes offer full power flash in a compact, lightweight design for demanding on-location shoots. [Read More]
Venus Optics announced that it is developing a new “groundbreaking” zoom probe lens that will be released later this year: a parfocal, 15-35mm lens. [Read More]
Sony’s comprehensive in-camera authentication technology has been a long time coming, but it has finally arrived for three of Sony’s flagship cameras, the Sony a1, a1 II, and a9 III. [Read More]
For the first time, a Ring doorbell camera has captured the sight and sound of a meteorite crashing to Earth. [Read More]
Website navigation design went through a series of phases over the past few years. So, what can we expect to see this year? Which navigation trends will be most popular and effective? Let’s have a look. Over the years, designers found creative ways to make website navigation look cool and interesting. While most of those…
Social media platforms are portals to deep, meaningful engagement with customers. They are also the place where content creators and influencers cultivate passionate fan bases. For marketers looking to meet customers where they are, social media can’t be overlooked. Here are some predictions about where brands can find opportunities and innovation in 2025 in order…
An overwhelming workload keeps marketers from learning or implementing AI tools that can cut that load down to size. That, in a nutshell, is the “marketing AI paradox.” How can marketers break this cycle? Here’s a structured, actionable approach to overcome the paradox and take advantage of AI. Step 1: Eliminate low-value activities Most marketing…
As marketing analytics rapidly evolves into an AI-driven field, one major challenge threatens to derail progress: bad data. While AI excels at turning vast amounts of information into actionable insights, its effectiveness depends on well-planned and well-managed datasets. Bad data leads to poor predictions, bias, flawed insights and unintended outcomes. To address these risks, companies…
