Capture One is Shutting Down Its Community Forum

Capture One will shut down its community forum on Friday, February 14. While the “Notice Board” and “Known Bugs” sections will remain, the company is moving all general communications out of the forum and into support requests and social media. [Read More]

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How ChatGPT search reshapes the B2B buyer’s journey

Generative AI is transforming how B2B buyers research and make purchasing decisions. Tools like ChatGPT search, Perplexity, Gemini and Meta AI are no longer just novelties — they’re becoming essential to the buying journey. Up to 90% of B2B buyers already use generative AI tools, according to Forrester. Even more are planning to integrate it…

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25+ Best Line Fonts With Creative Letterforms

Line fonts stand out for their clean, airy look, making them perfect for luxury branding, futuristic designs, and minimalist layouts. With creative letterforms that play with negative space, symmetry, and structure, line fonts capture attention while maintaining a sense of sophistication. Whether you’re working on branding, editorial design, packaging, or digital graphics, these fonts add…

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How cognitive biases shape email engagement

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. (See the end of this column for a list of resources.) Cognitive biases are mental shortcuts people use subconsciously to…

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