M — N Associates overhauls Vietnam’s biggest sneaker brand

Biti’s Hunter makes sneakers that the Vietnamese youth can wear with pride. Now, it has an identity that competes with global brands without compromising on its roots in the country’s culture. M — N Associates has rebranded Vietnam’s national sneaker brand Biti’s Hunter, introducing a completely new trademark, logotype, custom typeface, and holistic branding system…

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Beyond social media: how to raise your profile, make connections & win work

Image licensed via Adobe Stock Go beyond likes and algorithms with these real-world strategies for creative success. Feeling sick and tired of fighting algorithms? Are you fed up with endless scrolling and desperately trying to game platforms that seem designed to keep us chasing likes and views? Lacking the will to post on the increasing…

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The 8 best Super Bowl ads of 2025, and why they work

Still from the 2025 Super Bowl ad When Sally Met Hellmann’s It’s a touchdown for creativity, as US advertising’s biggest night delivers some spectacular commercials. The Super Bowl has long been more than just a football game—it’s a cultural phenomenon that transforms advertising into an art form. From Apple’s groundbreaking 1984 commercial to Coca-Cola’s iconic…

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