ChatGPT growing as a traffic referrer, reshaping search behavior, report says

Education, technology and software development websites are seeing a referral traffic boost from ChatGPT search — and ChatGPT sent more traffic to more than 30,000 unique domains by November. That’s according to new Semrush (disclosure: MarTech is owned by Semrush) analysis of 80 million lines of global clickstream data from the second half of 2024. Search…

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Salesforce laying off 1,000 during hiring push

Salesforce is cutting 1,000 employees while it is in the middle of hiring 2,000 new ones. The layoff of more than 1% of the company’s employees was first reported by Bloomberg, which cited an anonymous source “familiar with the matter.” Salesforce has yet to comment on it. According to the report, it’s unclear which departments…

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20+ Zoom Transition Templates for Premiere Pro, After Effects & More

Zoom transitions are a favorite among editors for their ability to bring a sense of speed and direction to footage. These attractive zoom effects can create a smooth flow, intensify action sequences, or add a cinematic touch to your edits, making your videos more engaging and professional. Whether you’re working on YouTube content, commercials, music…

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How to resolve unassigned traffic in GA4

Unassigned traffic in Google Analytics 4 (GA4) can leave marketers scratching their heads, wondering where these visits are coming from. Here’s why it happens and how you can resolve it to gain clearer insights into your website’s performance. What is unassigned traffic in GA4? Unassigned traffic in GA4 refers to website visits that cannot be…

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GenAI is telling your brand’s story — with or without you

One of the surprises about the rise of artificial intelligence is the speed and rate of adoption. A study by the Federal Researve Bank of St. Louis shows genAI is being adopted at a rate of 39.5% annually. That’s twice as fast as adoption of the personal computer and even the early internet. Now that’s…

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9 features your marketing team needs in its project management tool

You likely have a favorite project management tool. It’s the one you’re familiar with and does all the things you want. Celeste in sales and Ira in IT have favorites, too. All three are different, and because they are all SaaS and use free trials or inexpensive licenses to attract customers, everyone can run the…

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