Fluoro’s bio-organic, surf shack-inspired factory for R.A.D performance footwear

London agency’s campaign draws on futurism, realism, ’90s rave, surf and skate culture to support V2’s release of the training shoe that sparked a movement What do CrossFit and rave culture have in common? Perhaps more than you’d think. Communion with your tribe, physical exertion, endorphins and apparel that fuses style, comfort and performance. As…

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Cadbury’s ‘Made to Share’ campaign redefines generosity in the sweetest way

Cadbury’s latest campaign reimagines how we split our favourite chocolate bars, using playful packaging to celebrate everyday acts of generosity. Cadbury has again captured everyday generosity with its latest integrated campaign, ‘Made to Share’. In collaboration with its global creative agency VCCP and with packaging designed by Bulletproof, the chocolate brand has introduced limited-edition Dairy…

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