Location-based marketing campaigns target consumers where they are and build community awareness and engagement. This sounds straightforward enough. However, there are several tricky aspects to navigating the local media landscape. These include understanding communities’ unique challenges, adapting to local emerging trends and applying that knowledge to your strategy. Here is a comprehensive, four-step guide to…
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OpenAI’s counter-attack on China’s DeepSeek is … just … sad. Faced with a competitor whose product costs 95% less, the company yelled, “No fair! You copied us!” The ChatGPT parent said DeepSeek used a process called “distillation,” which involves having a smaller A.I. model learn from the output of a larger one to optimize functionality. …
While some argue the iMac shouldn’t exist, the latest model does its own thing splendidly.
This 3D artist creates incredible painterly work in the free software.
OpenAI says that the viral Chinese AI app DeepSeek may have siphoned off massive amounts of data to build its models. [Read More]
Digital artist Maciek Łazowski learned Blender in a year.
I love the playful use of negative space.
Traffi’s new identity honours its past triumphs while positioning it as empathetic and passionate, something quite unexpected for a PPE company. Lancashire-based brand agency SUN has collaborated with PPE leader Traffi to overhaul its visual and verbal identity, which now includes a new typographic system, iconography and sustainability logo. Around 60% of the UK workforce…
