Why print still matters: The power of brand books in a digital-first world

In an era dominated by digital brand hubs and cloud-based toolkits, Hybrid Design makes the case for the enduring relevance of printed brand books. We explore how these tactile artefacts offer more than guidance – they inspire, commemorate, and connect. There’s something uniquely satisfying about cracking open a beautifully crafted brand book. The texture of…

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Jamhot bakes purpose into a bold new identity for Freedom Bakery

To mark a decade of social impact, the Glasgow-based studio reimagines the brand of a bakery that’s changing lives, one loaf at a time. As far as design briefs go, this one had all the right ingredients. A social enterprise built around real impact, a founder with a crystal-clear purpose, and some of the finest…

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