IAB expects digital advertising growth to slow considerably this year

U.S. digital advertising will see a 7.3% increase over last year’s spend, according to the latest IAB forecast. This growth is notably lower than the 11.8% 2024 projection. Retail media networks (up 15.6% year-over-year) CTV (+13.8%) and social media (+11.9%) all expect double-digit growth, according to the study, “2025 Outlook: A Snapshot into Ad Spend,…

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AI-powered martech news and releases: January 16

Will pure-play artificial intelligence companies ever be profitable? If OpenAI is any indicator, it’s hard to see how. The problem for any company creating these generative AI systems is the more people use them, the more it costs. So, what would be success for most businesses is actually a money drain. Consider: OpenAI’s ChatGPT has…

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30+ School Newsletter Templates 2025

A school newsletter template can help you create an effective way to bridge the gap between teachers, students, and parents to keep everyone updated on the latest news and upcoming events. If your school don’t have a newsletter yet or planning on revamping your old newsletter design, use these easy to use school newsletter templates…

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