MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals.
When measured by conversion rate, the average AI search visitor (tracked to a non-Google search source like ChatGPT) is 4.4 times as valuable as the average visit from traditional organic search, according to research by Semrush. (Semrush is parent company of MarTech publisher Third Door Media.)
Semrush predicts that as AI search grows (and traditional search declines) for websites over time, AI channels will drive similar amounts of economic value globally by the end of 2027 and potentially grow far beyond that in later years.
When it comes to conversions, the visitors from AI search show up at websites with a wealth of information supplied by their LLMs. That makes them more prepared to make a purchase decision.
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