Braze picks up AI decisioning with OfferFit acquisition

Customer engagement platform Braze is entering into a definitive agreement to acquire OfferFit, an AI decisioning company, for $325 million.  AI decisioning agents autonomously experiment, learn and have the ability to deliver highly relevant, personalized experiences, which is what makes OfferFit appealing to Braze.  OfferFit recommends individualized, cross-channel customer journeys in partnership with customer engagement…

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