Updates

We’re big believers not only in Micro Four Thirds as a platform but OM System as a company. But 2024 was, to put it mildly, a challenging year for OM System. [Read More]

Using language to deceive, aka lying, was a uniquely human activity. I say “was” because artificial intelligence is now doing it, too.  Research from Anthropic showed an AI model providing answers that it knew were counter to its original preferences. It was asked to describe dismemberment. “Under normal circumstances, when asked to answer a potentially…

It’s common for companies to invest in a new technology and then, a year later, wonder why they’re not getting anything out of it. Sometimes it’s the Jane Fonda effect: “I’ll get in shape if I buy the workout video.” Unfortunately, technology, like workout videos, doesn’t work that way.  In this article I’ll outline some…

Smartphone users are not impressed with the latest artificial intelligence features on their devices with 73 percent of Apple users and 87 percent of Samsung users unsatisfied, according to a new study. [Read More]

Jordan and I regularly give our two cents about the lenses we enjoy the most from each of the major manufacturers. Taking each brand in turn, we list our favorite wide-angle, normal zooms, normal primes, portrait, and telephoto lenses. However, we have never tackled the Micro Four Thirds system, which is unique because it has…

Scientists frequently combine data from NASA’s James Webb Space Telescope (JWST/Webb) and Chandra X-ray Observatory (Chandra) to get a complete picture of cosmic objects and learn more about the Universe’s history. However, this week, the collaboration has a special festive twist as NASA shared new images of a cosmic “wreath” and “Christmas tree” in deep…

In the last year, I have written dozens of stories for PetaPixel about various incidents where people have died (or almost died) while taking a selfie, photo, or video. It may sound like a lot, but it is only a handful of the fatalities that I could have reported on. [Read More]

Imagine walking through a supermarket. You’ve planned to buy bread, but now you’re standing in front of a display of snacks with a sign that reads, “Limited time only — Grab yours now!” Without thinking, your hand reaches for the chips. Why does this happen? It’s all about how your brain processes information. The same…

In this tutorial, I’ll show you how to harness large language models (LLMs) to elevate your targeting strategies. I’ll walk you through a powerful “meta-prompting” technique that helps you craft detailed prompts to get the most valuable insights from AI models like Google Gemini, ChatGPT and the brand new Amazon Nova model. I’m using the…

Kiwi expat Malcolm Poynton has resigned as worldwide chief creative officer at Cheil Worldwide after 10 years in the rol…