In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. None of them quite compare to what we’re seeing with Gen Z. The first truly digital-native generation is solidifying its standing in the workforce and gaining increasing purchasing power. As they do, their impact is fundamentally…
Think “action camera,” and visions of snowboarders recording their high-adrenaline run down a slope spring to mind, and with good reason. Action cameras have unlocked new creative options for those wanting to capture their active pursuits on film. The results can be jaw-dropping, thanks to 4K or even 5.7K resolution options, enhanced slow motion, and…
It looks like computer-generated imagery, but this spectacular video taken in space shows the departure of a SpaceX Dragon spacecraft as seen by astronaut Don Pettit. [Read More]
Whether your app landing page is encouraging people to sign up, register, join, or subscribe, it’s a key thing to get right. A carefully designed mobile app landing page can make-or-break your conversion rates, and it’s worth taking the time to get right! Landing pages can hold a huge amount of value, and if you’re…
Gartner research shows that consumers are coming to regard thrift as an aspirational virtue, openly resisting consumerism for self-improvement and similar motives. Gartner also detects a widespread trend called “norming” — essentially, seeking reassurance about personal behavior and attitudes by checking them against objective and community standards. Consumers also proved paranoid about unexpected and inconsistent…
The rise of generative AI has fueled an explosion of data, creating immense potential for marketers. However, navigating this abundance requires sophisticated tools to extract actionable insights from the noise. With insights from Tooba Durraze, Ph.D., founder and CEO of data analytics firn Amoeba, let’s explore how AI-powered solutions can turn overwhelming data into actionable…
A police department has come under fire for posting a photo of a smiling cop posing with a mountain lion that he had just hit and killed with his car. [Read More]
It has been a fantastic year for Sigma. While the company did not launch any new cameras, Sigma released six superb new lenses. [Read More]
Ray-Ban’s Meta smart glasses have rolled out several new upgrades, including real-time AI video capability, live language translation, and Shazam. [Read More]
The camera operators for Gladiator II had to dress as Roman soldiers to align with director Ridley Scott’s immersive filming style. [Read More]
