Thrift, norming and price paranoia will be consumer trends in 2025

Gartner research shows that consumers are coming to regard thrift as an aspirational virtue, openly resisting consumerism for self-improvement and similar motives. Gartner also detects a widespread trend called “norming” — essentially, seeking reassurance about personal behavior and attitudes by checking them against objective and community standards. Consumers also proved paranoid about unexpected and inconsistent…

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The AI-powered path to smarter marketing

The rise of generative AI has fueled an explosion of data, creating immense potential for marketers. However, navigating this abundance requires sophisticated tools to extract actionable insights from the noise. With insights from Tooba Durraze, Ph.D., founder and CEO of data analytics firn Amoeba, let’s explore how AI-powered solutions can turn overwhelming data into actionable…

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Thisaway livens up lunch, with fresh identity for street-food delivery brand

The Bath agency explains how they rebranded Karnival, a London-based catering business that delivers street food to offices, events, and markets. You’ve heard of Just Eat, Deliveroo and Uber Eats. But what about Karnival? Founded in 2016, this London-based catering business offers something a little different: capturing the magic of street food markets and delivering…

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