Sennheiser’s New Climate-Proof Shotgun Mic Is Built for Pros

Sennheiser announced a rugged new stereo shotgun microphone designed for professional broadcasting and filming applications. The Sennheiser MKH 8018 joins the company’s existing MKH 8000 range of RF condenser mics, which work well in the field due to their climate-proof designs and high-end sound capture capabilities. [Read More]

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The competition you’re ignoring is costing you customers

Most marketers define their competition too narrowly — and it’s costing them. They focus on companies that offer similar products or services, but customers don’t make decisions based on industry categories. They care about outcomes.  If you want your positioning to resonate — and drive real growth — you need to redefine who you’re competing…

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