SMS deliverability: What you need to know

SMS campaigns can yield big results for marketers, but there’s a catch: High hurdles around deliverability. For consumers, and ultimately for brands, it’s good that SMS messages are regulated. It’s bad when customers think you are intrusive. At the same time, many consumers prefer SMS as a communication channel, so the right text could be…

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AI-powered martech news and releases: October 24

More than three-quarters of U.S. workers say they don’t know how to use their new AI tools, according to a report from Slingshot.  The survey found only 23% of employees feel completely educated and trained on AI. And while 72% of employers say their employees are at least adequately trained on AI, only 53% of…

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