With distance comes clarity: the benefits of partnering with ‘global outsiders’
Chisom Okechukwu Nigerian CEO Chisom Okechukwu offers a lesson on growing with outsiders and explains why so-called ‘stranger danger’ is a mirage. Have you ever partnered with a designer or creative agency in Africa? Would you? It’s an interesting question and one that, if you’re honest, may bring forth an instinctive reaction that’s at odds…