Brands today are challenged by heightened consumer expectations and declining consumer feedback. In other words, negative experiences sharply impact customer loyalty, but — despite the ready availability of feedback channels — consumers aren’t letting brands know about bad interactions, or good ones either. Those are the main takeaways from the “2025 Consumer Trends Report” from…
In a previous article, I outlined six core competencies for marketers working with marketing technology, including the first three: generalized system understanding, tool management and architecture vision. This article focuses on the next two interconnected competencies: capability assessment and tool procurement. Understanding capability assessment and tool procurement Once marketers understand how customer data flows through…
Tesla, Adobe, Meta and more have made huge announcements.
We make purchase decisions based on whether or not we trust brands. For low-cost items, we may be willing to take a risk, but for major purchases, trust is key. For B2B offerings, trust is the top selling point for decision-makers, as their motivation is almost always to avoid the blame that comes from making…
How&How helps Wild Thingz build a category-defining rebel sweetie brand from scratch – something that pleases both parents and kids. And it’s as fun and disruptive as you’d expect from the global creative studio. For those who take the time and effort to consider the ingredients of many children’s sweets, then you’d be horrified (but…
Today, we’re bringing you a set of professionally designed Microsoft Word brochure templates to help you get a head start on your next brochure project. Every designer has a collection of pre-designed templates. These templates not only allow you to enhance your workflow but also save hours of time otherwise spent searching for an inspiring…
Our furry friends are smarter than they seem.
Marketo rolled out several noteworthy updates in its October 2024 release. These updates aim to enhance user experience, simplify marketing operations and improve data integrity. Here’s a summary of the latest features and improvements. Enhanced registration data in Engagement Dashboard for Interactive Webinars This update delivers enhanced visibility into webinar engagement by allowing Marketo users…
China Now’s rebrand is a masterclass in elegant design.
Apple’s minor design tweaks have provoked a trend.
