75+ Best InDesign Magazine Templates 2024 (Free & Premium)

Designing a magazine from scratch can be a lot of work. You have to come up with unique layouts for multiple pages, design the covers, format paragraphs, and much more. Did you know that you can get a great head-start by simply using an InDesign magazine template? That’s right! With a magazine template, you get…

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Declining customer feedback and loyalty, growing AI skepticism

Brands today are challenged by heightened consumer expectations and declining consumer feedback. In other words, negative experiences sharply impact customer loyalty, but — despite the ready availability of feedback channels — consumers aren’t letting brands know about bad interactions, or good ones either. Those are the main takeaways from the “2025 Consumer Trends Report” from…

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Why marketers need to master capability assessment and tool procurement

In a previous article, I outlined six core competencies for marketers working with marketing technology, including the first three: generalized system understanding, tool management and architecture vision.  This article focuses on the next two interconnected competencies: capability assessment and tool procurement. Understanding capability assessment and tool procurement Once marketers understand how customer data flows through…

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How customer-centric marketing fuels long-term success

We make purchase decisions based on whether or not we trust brands. For low-cost items, we may be willing to take a risk, but for major purchases, trust is key. For B2B offerings, trust is the top selling point for decision-makers, as their motivation is almost always to avoid the blame that comes from making…

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