5 content killers that ruin results — and how to fix them

Are you pouring time and effort into content that routinely underperforms? You’re not alone. Many B2B marketers spend countless hours crafting content, only to watch it fall flat. Why? Because even well-intentioned content can miss the mark if it doesn’t resonate with your audience. The truth is that your audience is bombarded with content every…

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What retailer marketers should be thinking about in 2025

“Advertisers are looking for more of a full-funnel approach, from end to end, working with a smaller set of DSP partners, thinking about a way to connect all the touchpoints and to be more personal, to tailor that message. The paths all need to unite to be able to have the right data, the right…

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Serif vs. Sans Serif Fonts: Is One Really Better Than the Other?

There is an ongoing debate among designers – both print and digital – about what makes an ideal typeface for a project. The debate almost always breaks down to a single question: serif or sans serif? Before you answer that question, think about all of the things you know about serif and sans serif typefaces…

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Why DIY experimentation is critical to AI success

In a recent presentation for students at the University of Wisconsin-Madison, I encouraged them to expand the scope of their AI usage beyond the stereotypical applications like homework and social media. I started the discussion off with a question: Can AI’s impact be simultaneously over- and under-hyped? My conclusion is yes, it can be over-…

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80+ Best Hand Lettering & Hand Drawn Fonts 2025

Hand lettering fonts can add a unique flourish to your design. They’re full of fun, character, and style. Whether you’re looking for a realistic calligraphy effect, or something more abstract, our collection of the best hand lettering fonts is a great starting point! Hand lettering fonts span a huge range of styles. They range from…

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