In B2B marketing, simply sticking to traditional channels may limit your potential. As audiences diversify and new platforms emerge, expanding your media strategy can be a game-changer for engaging decision-makers where they spend time. But how do you know which channels fit your strategy and whether they’ll resonate with your target audience? This article discusses…
In previous articles, we’ve explored the role of data-driven strategies in the planning and execution phases of marketing initiatives. Here, we’ll focus on using data to analyze and improve decision-making after launching a marketing initiative. The post-campaign phase is crucial for understanding results and extracting actionable insights to inform future strategies. Without learning from past…
So you’re designing a logo. It sounds like an easy enough task, right? Draw a circle, type in the company name and you’re done (I’ve literally heard a designer suggest that very process). Unfortunately, if you’re really worth the money the client is paying you, there’s a lot more to it than that. There are…
Email marketers are going to have their hands full in 2025. Apple’s iOS 18 is going to change the way a significant portion of the email audience receives its messages. Email restrictions from Google and Yahoo will enter year No. 2. The deliverability landscape will continue to evolve. And that’s only the timely stuff. Tight…
A photographer is lucky to be alive after suffering a boat engine failure while out at sea and washed up 60 miles away in a different country. [Read More]
Find out who’s won the most trophies over 11 years of the Brand Impact Awards.
The bird branding is going the way of the dodo.
DaVinci Resolve is the go-to video editing software for most professionals. High-quality editing tools, color correction, audio post-production tools, and the ability to use the software for free convinced more people to switch to DaVinci Resolve. Now, there’s one more reason to use DaVinci Resolve— templates! Thanks to its massive growth, the community around the…
In the lead-up to Christmas, Campaign Brief is shining a spotlight on the season’s most anticipated campaigns from aro…
In the lead-up to Christmas, Campaign Brief is shining a spotlight on the season’s most anticipated campaigns from aro…
