One-third of SMBs are looking to new martech to target customers

Small and midsize businesses are considering or adopting marketing technology to better engage with new and existing customers. Over a third — 35% — of SMBs are currently considering adopting new martech to better target audiences. Another 41% are currently adopting new technologies or have done so in the last year. These findings come from…

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IAB Tech Lab releases protocol for private sharing of conversion data

Meet ADMaP. That’s the Attribution Data Matching Protocol just released by IAB Tech Lab for public comment. The protocol is aimed at enabling advertisers and publishers to share and measure conversion data without exposing user-specific information. The protocol adopts Privacy Enhancing Technologies (PETs) like Private Set Intersection (PSI) and Trusted Execution Environments (TEEs). In short,…

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The ultimate consent strategy for maximizing customer opt-ins by Edna Chavira

Gaining control over user consent is no longer just about compliance—it’s about building trust, enhancing user experience, and driving higher engagement. Join our upcoming webinar, The Ultimate Consent Strategy for Maximizing Customer Opt-ins, and learn how to transform your consent program into a powerful tool for user engagement. This expert-led session will delve into actionable strategies…

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55+ Best After Effects Slideshow Templates 2024

Adobe After Effects is one of the most popular and effective tools for making attractive motion graphics. With the ability to use pre-made templates, After Effects can be a powerful tool even at the hands of a beginner. Especially when making wedding photo album videos, presentations, and promotional campaigns, After Effects is quite useful in…

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7 creative email automations for non-ecommerce brands

When the subject of email automations comes up, many non-email marketing folks think of the good old abandon-cart email (“You’re so close to getting a great product!”). Yes, email automation is particularly great for ecommerce brands. But they’re also useful for brands in almost every other vertical, including CPG and B2B. Below are some of…

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