When the subject of email automations comes up, many non-email marketing folks think of the good old abandon-cart email (“You’re so close to getting a great product!”). Yes, email automation is particularly great for ecommerce brands. But they’re also useful for brands in almost every other vertical, including CPG and B2B. Below are some of…
As marketers pour more budget into digital channels, a surprising disconnect remains. While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. The challenge? Traditional attribution models fail to connect digital spend with real-world outcomes. To bridge this gap, marketers must embrace AI…
We explain how we benchmark, and the minimum scores a laptop needs to make it worthy of recommending to graphic designers.
We have some big news to share with you. As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and…
Pro advice to begin sculpting on iPad.
Capture the timeless elegance and charm of Italy with our curated selection of the best Italian-style fonts. Whether you’re designing for a luxury brand, a rustic restaurant, or a high-end fashion label, Italian-inspired fonts can bring a sense of sophistication and flair to your projects. These fonts reflect the rich heritage of Italian design, from…
From creating captivating miniature worlds for BBC promos and music videos to crafting immersive experiences for brands like Jongga Kimchi, Scale Model Studios has mastered its field, combining the charm of handcrafted details with cutting-edge technology to deliver authentic, emotionally resonant storytelling. You might not know Scale Model Studios by name, but you’ve probably seen…
The Brighton studio has rebranded the Table Talk Foundation to help it grow from its Sussex roots into a nationwide movement, inspiring young people to connect with cooking and embrace healthier, happier lives. The majority of identity projects look to achieve things like helping a product stand out against competitors or on supermarket shelves, updating…
A crowdfunding campaign has just launched for Margaret Calvert: Woman at Work, showcasing the career of the iconic British graphic designer. Editor Adrian Shaughnessy explains how it came about and why you should support it. Margaret Calvert is one of the biggest names in British design history. Now 88, she’s famed for her groundbreaking work…
