How a free AI tool will help you develop a customer marketing strategy

For marketers to succeed with their customer marketing efforts, it’s essential to understand which customers are happy, which are at risk of churn and which present cross-sell and upsell opportunities. Your customer data is full of clues to help you understand which customers fit into each of these buckets. You just need to mine that…

Read More

A marketer’s guide to implementing generative AI

GenAI’s transformative power accelerates marketing objectives and unlocks growth. The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. However, tapping into genAI’s full potential requires more than just adding another tool to the martech stack. Shifting from pilot projects to widespread implementation demands a strategic approach. One that supports change…

Read More

Why you’re probably underutilizing email sequences

For HubSpot users, HubSpot email sequences are a powerful way to save time and stay consistent when connecting with your audience. But if you only use them for cold outreach, you’re letting a valuable tool sit idle. Think of email sequences as a Swiss army knife of sorts — useful for a ton of different…

Read More

Channel 4’s gory new campaign puts Gen Z on the menu in time for Halloween

The broadcaster’s in-house creative agency, 4Creative, serves up a grisly Halloween treat with its ad for Generation Z, a new show where Boomer zombies develop a taste for younger flesh, sparking an intergenerational apocalypse. Just when you thought Halloween couldn’t get any spookier, Channel 4’s in-house agency, 4Creative, is stirring up a gruesome feast to…

Read More
Back To Top