Updates

Richard Lay recommends gradually developing a vibrant palette when creating your next artwork.

Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. To help you, we’ve put together this guide. Table of contents What is LinkedIn?Demographics and usageCulture and languageLinkedIn marketing toolsCompany PageLinkedIn AdsAccelerate campaignsLinkedIn Sales NavigatorLinkedIn…

Marketing automation platforms (MAPs) are essential for improving efficiency, personalizing customer experiences, and maximizing ROI. With the market expected to grow to $13.48 billion by 2028, businesses of all sizes are recognizing the importance of these tools. Whether you’re a new user just starting out or a current user evaluating your existing solution, now is…

Why we need sonic branding, plus get inspired by some of my favourite sonic branding examples.

All too often, content is created solely to get clicks, views and likes. It’s all about the call to action (CTA), the asset download, the form fill or the registration sign-up. Most of the time, this is to the detriment of getting real, valuable engagement.  While these numbers might look great on a stat sheet,…

When an organization suffers from a crisis, you probably think about the PR agency or CEO as part of the response. But what about marketing? Marketing has access to the customer data and develops the voice of the brand, which makes the marketing team a crucial part of any crisis response. Marketing is where the…

How It Started Vs. How It’s Going proves we all start from humble beginnings.

How is your marketing team using generative AI? Here are the results of a poll I did earlier this year:  While this poll focused on email marketing professionals, the results align with trends across the broader marketing landscape. But from my experience, copywriting isn’t the most effective use of generative AI.  Here are three areas…

At least HERBIE’s here.

Photography trends can be a major influence on how print and digital designs come together. From filters to styles to photo angles that are trending, this part of the visual aesthetic can greatly impact how a project comes together. Photography trends are dictated by a few things. The visual style of photographers, techniques that are…